← SMYK.STUDIO
Step 1 of 6 — Getting Started
TELL US ABOUT
YOUR PROPERTY
Your property data powers your listing, Ada's knowledge, and every buyer interaction.
1
Property Info
2
Photos
3
Pricing
4
Disclosure
5
Review
6
Go Live
Property Address
Property Details
Recent Improvements
Listing Agent
Seller's Attorney (Optional)
Note: Buyers will be informed that a seller's attorney is involved and provided contact details directly on the listing page.
Title Company
Step 2 — Listing Optimizer
MAKE YOUR LISTING
UNFORGETTABLE
AI-generated MLS description, headline, and social copy — all editable.
Ada references your upgrades and neighborhood automatically.
MLS Headline
✦ AI Generated
MLS Full Description
✦ AI Generated
Social Caption
✦ AI Generated
Key Property Facts
Syndication
Miami Association MLS (MIAMI) ✓ Auto-submit
Zillow ✓ Syndicated
Realtor.com ✓ Syndicated
Homes.com ✓ Syndicated
Yard Sign QR Code ✓ Generated
Showing Preferences
Mon Tue Wed Thu Fri Sat Sun
to
Step 3 — Showcase Mode
SHOWCASE MODE
AI enhances brightness, color, and clarity. It never removes objects, alters room dimensions, or hides defects. What you see is what buyers get.
HomeFree Photography Policy: AI enhancement adjusts brightness, contrast, white balance, and color temperature only. It does not remove furniture, alter room size, replace skies, or edit out visible defects. Virtual staging is permitted but must carry a clearly visible "Virtually Staged" label on every image — this is legally required and a HomeFree trust standard. What you see is what buyers get.
Uploaded Photos (11 of 25 max)
Front Exterior — Hero Shot
Virtually Staged
Defect visible — disclose
Add Photo
Add Photo
Showcase Mode Summary
Photos enhanced6 of 11
Virtual staging applied1 — labeled
Defects detected — disclose1 flagged
What AI changedBrightness · Color · Contrast
What AI never touches
✕ Remove furniture, clutter, or objects
✕ Alter room dimensions or proportions
✕ Replace or add sky in exterior shots
✕ Edit out visible defects or damage
✕ Virtual stage without visible label
HomeFree Trust Standard: Buyers get exactly what they see. No surprises at showing.
Step 4 — Pricing Engine
PRICE IT RIGHT,
THE FIRST TIME
Ada pulls live comps and presents three strategies. You choose.
Ada explains why.
Live MLS Comp Analysis
✦ Ada Powered
AddressClosed$/sqftPrice
2814 Mary St14 days$291$679K
3021 Oak Ave22 days$288$662K
2950 Hibiscus Ct8 days$304$705K
2756 Tiger Tail31 days$279$648K
Ada's read: Your home's 2021 roof and recent pool resurface command a premium over the comp average of $288/sqft. The comparable at $304/sqft (Hibiscus Ct) had a similarly updated condition. A $294 – $296/sqft ask is well-supported.
Conservative
$669K
$286/sqft. Likely to attract multiple offers quickly. Best for sellers prioritizing speed.
Recommended ✓
$689K
$294/sqft. Defensible against comps. Priced to attract serious buyers without leaving money on the table.
Aspirational
$712K
$304/sqft. Pushes comp ceiling. Expect longer DOM. Works if buyer pool is strong.
Your Pricing Decision
Your minimum is never visible to buyers or Ada's buyer-facing responses.
Agent's Flat Fee
Your listing agent has set their flat fee for this transaction. This is paid to the agent — not to HomeFree.
Agent Flat Fee
$1,500
Collected at closing by title company. No upfront payment.
No listing commission. No buyer's agent commission. No percentage of anything. You save ~$30,000 vs. a traditional 5% commission.
Step 5 — Seller's Disclosure
FILED ONCE.
AVAILABLE INSTANTLY
File once. Buyers access it instantly. No agent relay. No PDF chain.
⚡
How this used to work: Buyer asks their agent → agent asks listing agent → seller gives to listing agent → listing agent gives to buyer's agent → buyer's agent gives to buyer.
HomeFree: Seller files once. Buyer sees it instantly after creating a free account. Two parties. One platform.
Florida Seller's Disclosure — Section A: Property Condition
Any known roof leaks or damage?
No
Any current or past foundation issues?
No
Any flooding or water intrusion in past 5 years?
No
Any known mold or mildew?
No
Any plumbing issues or leaks?
No
Any electrical issues or code violations?
No
Any HVAC issues or known repairs needed?
No
Any unpermitted work or additions?
No
Any pest infestations (termites, rodents)?
No
Cracked tile in master bath shower (visible in photos)
Yes
Section B: Environmental & Legal
Property in FEMA flood zone?
Yes — AE
Flood insurance currently in place?
Yes
Any active liens on the property?
No
Any pending litigation?
No
Any easements or encroachments?
N/A
Lead paint disclosure (pre-1978)?
Post-1978
Buyer Access — How it works
1. Buyer lands on listing page — sees a 2-question preview (FEMA zone + roof status)
2. Full disclosure locked behind free account creation (60 seconds)
3. Every view is timestamped — legal record of who accessed disclosure and when
4. Better legal protection than traditional agent-to-agent relay
Ada — AI Negotiation Advisor
YOUR 24/7
EXPERT ADVISOR
Trained on 20 years of real domain expertise. No commission stake. No bad days. Available the moment a buyer makes contact.
Seller — Ada advising on an offer
E
Ada
Negotiation Advisor · 2847 Coconut Grove Dr
Ada
Maria, you've received an offer. Let me give you the full picture before you respond.

Offer: $661,000 · Conventional · 20% down · 30-day close · $5K inspection allowance requested.

This is $28,000 below ask on a listing that's been live 4 days. That's an aggressive open — but not unusual. Buyer is pre-qualified. Their agent's cover letter mentions flexibility on closing date.
Maria (Seller)
What do you think I should counter at?
Ada
Counter at $681,500 — not $682,000. Specific odd numbers signal precision. Buyers interpret them as data-driven, not emotional. It subtly suggests you've done the math.

Add a 48-hour response window. At 4 days on market, urgency is your ally. Don't give them a week to think about it.

On the inspection allowance: decline it in the counter. You can always revisit after inspection. Opening by accepting a credit signals softness before they've even seen the house.

Suggested counter: $681,500 · 48-hour expiry · No pre-inspection credit.
Maria (Seller)
What if they walk?
Ada
Four days on market in Coconut Grove in May. Statistically, your showing request rate is still climbing. A buyer who walks at $681,500 on a property with a 2021 roof and pool is not your buyer.

Hold the counter. If you don't hear back in 48 hours, I'll flag you with market data on whether to adjust or wait.
Buyer — Live Ada chat · Powered by Claude API
A
Ada ● LIVE
2847 Coconut Grove Dr · Ask me anything
Ada
Hi — I’m Ada, the AI advisor for this listing at 2847 Coconut Grove Drive. I know this property inside and out: price, comps, disclosures, flood zone, schools — ask me anything.

I speak English, Spanish, French, Portuguese, and 7 other languages — feel free to write in yours.
Demo note: This is a live Claude API call. Ada will respond in real time using the listing data for 2847 Coconut Grove Dr. After 3 exchanges, Ada will prompt the buyer to create a free HomeFree account — exactly as it would in production.
Ada — Cordiality Filter
EVERY MESSAGE
PROFESSIONALLY HANDLED
Every outbound message passes through Ada before it sends. Override is always available. The goal is to make it unnecessary.
Scenario 1 — Lowball offer, seller is furious
Live demo
Before (seller's draft)
"This is completely insulting. $661K on a $689K listing that's been live for 4 days?? We just put a new roof on this house. We are NOT interested in lowball offers and frankly this buyer doesn't seem serious. Tell them to come back when they're ready to pay a fair price."
Ada
rewrites
After (sent to buyer)
"Thank you for your offer on 2847 Coconut Grove Drive. After reviewing current comparable sales in the area, we are countering at $681,500 with a 48-hour response window. We look forward to finding common ground and are happy to discuss further if you have questions."
Scenario 2 — Seller frustrated after difficult inspection report
Before (seller's draft)
"The inspector is completely wrong about the electrical panel. That panel is fine and has never given us a single problem in 10 years. This is just a tactic to get money out of us and we see exactly what they're doing. We refuse to do any repairs or give any credits."
Ada
rewrites
After (sent to buyer)
"Thank you for sharing the inspection report. We have reviewed the findings carefully. The electrical panel has operated without issue throughout our ownership and we have maintenance records to support this. At this time we are not in a position to offer a credit on this item, but we remain committed to a smooth closing and are open to further discussion on the overall terms."
Scenario 3 — Buyer requests 30-day closing extension, seller panicked
Before (seller's draft)
"We cannot do 30 more days, we have already moved out and are paying rent somewhere else. This is NOT okay and if they can't close on time maybe they shouldn't be buying a house. Our attorney is aware of the situation."
Ada
rewrites
After (sent to buyer)
"We understand your request to extend the closing date. Unfortunately, our current circumstances require us to hold the original closing date. We are prepared to proceed as scheduled and would welcome a call between our respective closing coordinators to ensure everything is on track. We remain committed to a successful closing for both parties."
Transaction Messaging
Seller Buyer. Direct. Guided.
All buyer-seller communication happens in platform. Every outbound message passes through the Cordiality Filter. All messages are timestamped and archived.
Active Conversations
James & Rachel M.
2 min ago
Pre-qual score: 87 · Offer submitted
Under Contract
David T.
Yesterday
Pre-qual score: 71 · Showing booked
Showing Sat 11am
Anonymous Buyer
3 days ago
Ada exchange only · No account
Ada only
Ada Activity
Buyer questions answered47
Messages rewritten by filter8
Gate conversions3 of 11
Avg response time< 4 seconds
James & Rachel M.
Buyer Readiness Score: 87/100 · Pre-approved $750K · No buyer's agent
Under Contract
JR
James & Rachel · Buyers
Hi — we just saw the listing and we're very interested. We're pre-approved at $750K and would love to schedule a showing as soon as possible. We're flexible on timing.
Mon 9:14 AM
CS
Maria S. · Seller
Thank you for your interest in the property. We'd be happy to arrange a showing. How does Saturday at 11am work for you?
Mon 9:32 AM · ✦ Cordiality Filter applied
JR
James & Rachel · Buyers
Saturday 11am works perfectly. One question — is the roof actually new or just recently repaired? We've been burned before.
Mon 9:45 AM
✦ Ada responded automatically: "The roof was fully replaced in 2021 — not repaired. Permit on file. Happy to share documentation at showing."
Auto-sent Mon 9:45 AM · 3 seconds
JR
James & Rachel · Buyers
We've submitted an offer. $672,000, conventional, 21-day close. We're serious buyers and would love to make this work.
Sat 3:18 PM
✦ Ada alerted seller: "New offer received — $672,000. I've analyzed it and prepared a counter recommendation. Tap to review."
Sat 3:18 PM · Instant
CS
Maria S. · Seller
Thank you for your offer. We are countering at $681,500 with a 48-hour response window. We look forward to your response.
Sat 4:02 PM · ✦ Cordiality Filter applied
✦ Cordiality Filter is on — Ada will review your message before it sends
Buyer Readiness Questionnaire
TELL US ABOUT
YOURSELF
60 seconds. Your score goes to the seller. Your answers stay private.
1. How soon are you looking to purchase?
ASAP — actively searching Within 30 days Within 90 days Just browsing
2. Have you been pre-qualified or pre-approved for a mortgage?
Yes — pre-approved Pre-qualified In process No — planning to pay cash Not yet
3. What is your approximate purchase budget?
Under $500K $500K – $650K $650K – $800K $800K – $1M $1M+
4. Have you seen this property in person or are you planning to schedule a showing?
Seen it — ready to offer Planning to schedule a showing Relocating — buying remotely Not sure yet
5. Are you currently working with a buyer's agent?
Yes — represented No — I prefer to deal directly I was, but not anymore Not sure what I need
✦ If you're not represented, HomeFree's platform and Ada are here to guide you through every step — including offer strategy, inspection guidance, and closing.
6. Do you plan to use a real estate attorney?
Yes — I have one Yes — need to find one No Not sure
✦ While not required in Florida, a real estate attorney can review the purchase contract before you sign. Ada can walk you through what to look for if you prefer to proceed without one.
7. Is this a primary residence, investment, or second home?
Primary residence Investment property Second / vacation home
Your Readiness Score
87
Strong Buyer
Pre-approved · Budget matches · Direct buyer · Short timeline
Your score is shared with the seller so they know you're a serious buyer. Your individual answers are not shared.
What Happens Next
1. The seller sees your readiness score and that you're pre-approved and not using a buyer's agent.
2. You now have full access to the property's disclosure, permit history, and neighborhood data.
3. Ada is available 24/7 to answer any question and guide you through making and negotiating an offer.
4. You can book a showing directly through the platform — no phone calls, no agent scheduling.
Next Steps
Seller Dashboard
YOUR LISTING
AT A GLANCE
Everything happening on your listing, right now.
247
Total listing views
34 today
3
Buyer accounts created
Score avg: 79/100
1
Offer received
Counter sent · 48hr window
Ada Alerts
⚡
Counter offer expires in 18 hours
James & Rachel M. — $672K offer · Your counter: $681,500
Showing tomorrow — Saturday 11am
David T. · Readiness score 71 · No buyer's agent
3 new Ada exchanges today
Anonymous buyers asking about flood zone, schools, and parking
Active Buyer Pipeline
BuyerScoreAgent?Status
James & Rachel M. 87 No Offer out
David T. 71 No Showing Sat
Anonymous ×3 — — Ada only
Listing Status
Days on market4
List price$689,000
MLS statusActive
Zillow · Realtor.com · Homes.comLive
Disclosure filed✓
Ada active✦ On
Showing Schedule
Saturday, March 29 · 11:00 AM
David T. · Score 71 · Not represented
No other showings scheduled
Agent note from Christopher: "Listing is performing well for Day 4. The Coconut Grove market historically sees strongest activity in weeks 23. Hold the $681,500 counter — the buyer is pre-approved and not represented. I'll flag you if DOM approaches 14 days and we need to reassess."